8 Key Benefits of Using CRM-Integrated Membership Website Builders

For charities and membership organisations, maintaining a robust online presence is essential for managing memberships, engaging supporters, and driving donations. A membership website builder integrated with a CRM offers unique benefits tailored to these needs. Here are eight compelling advantages of using membership website software integrated with your CRM.

1. Cost-effective and budget-friendly solution

Operating on a tight budget is common for charities and membership organisations. Building a custom website can be costly, but using a membership website builder that integrates with your CRM makes it more affordable. By having one provider for both your website and CRM, you can better manage both upfront and ongoing costs. This integrated approach simplifies support and maintenance, making it easier to stick to your budget.

2. User-friendly membership websites without coding

Creating a membership website should not require advanced technical skills, especially for smaller charities that may not have in-house expertise. A membership website builder, like PlusCMS, provides intuitive interfaces and pre-designed templates, making it simple to create and update your site without coding knowledge. This allows any team member to handle website updates, saving time and resources while ensuring your site remains up to date.

3. Seamless webform integration

While it's possible to add CRM webform links to any website, a membership website builder integrated with your CRM makes the process seamless. Whether you need forms for online donations, event registrations, membership applications, or surveys, the builder allows you to customise their appearance to match your site perfectly. These forms feed data directly into your CRM, automating workflows like sending confirmation emails or updating member records.

4. Paywall for exclusive content

Offering exclusive content behind a paywall is an excellent way to generate additional revenue for membership websites. For trade associations, professional bodies, or certain donor tiers, this feature allows you to provide premium resources, such as reports or webinars, that members value. Integrated with your CRM, you can easily manage access to this content, automate its delivery, and set tiered permissions based on membership level. This approach enhances member value and encourages recurring donations.

5. Dynamic member directories

With a CRM-integrated membership website builder, you can easily create a member directory that automatically syncs with your membership database. This ensures the directory is always up to date, allowing visitors to connect with key members or organisations. Member directories foster a sense of community, enhance transparency, and provide valuable networking opportunities within your membership base.

6. Built-in SEO tools for greater visibility

To increase the reach of your membership website, effective SEO (search engine optimisation) is essential. Membership website software like PlusCMS includes built-in SEO tools such as keyword optimisation, meta tags, and automated sitemaps. Leveraging insights from your CRM, these tools help you improve search engine rankings and attract more visitors, increasing visibility for your organisation.

7. Enhanced security features

Security is a top priority when handling sensitive information like donor details and membership records. A membership website builder integrated with a CRM often includes enhanced security features, such as SSL certificates and regular security updates. These features help protect your website and its data, ensuring a safe environment for members, donors, and your organisation.

8. Personalised member experiences

One of the most powerful features of a CRM-integrated membership website is the ability to offer personalised experiences to your visitors. Using the data from your CRM, you can tailor content for different groups based on their interests or location. For example, your website could highlight specific causes or events based on the visitor’s preferences, creating a more engaging and relevant experience. Personalisation builds stronger connections between your members and your organisation’s mission.

Summary

A CRM-integrated membership website builder provides charities and membership organisations with a cost-effective, user-friendly solution for managing their online presence. From seamless webform integration to personalised member experiences, having your CRM and website working together enhances your operational efficiency and helps you better serve your community.

If you’re interested in learning more about CiviPlus and PlusCMS, our integrated membership website software solution, book a chat with one of our experts today!