8 Key Benefits of Using CRM-Integrated Membership Website Builders

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Howdy y’all,

We are delighted to announce a new integration of CiviCRM with Open Social, a community engagement platform.

CiviCRM is the number one open source CRM for not-for profits, used by more than 11,000 organisations worldwide, and Open Social is a leading community engagement platform, used by over 1000 organisations in a range of different industries from Charities to member organisations and companies also.

It’s exciting news for organisations using CiviCRM, who will now be able to combine the power of CiviCRM with the collaboration and community building that the Open Social platform provides.
If you’ve not heard of community platforms before, a community platform is a tool that allows your organisation to create your own branded and tailored social network. Users of the platform (normally your members or supporters) can interact, join groups to share knowledge and exchange ideas, publish and promote events and collaborate within a safe online curated space. With a community platform you can expand your digital offer and strengthen your relationship with your supporters.

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Open Social is open source (much like CiviCRM) and as such has no user licences fees. This means it can be deployed affordably to scale to even the largest of communities. It’s also flexible with a huge range of different add-on modules that can be integrated to enhance the platform.

Our new two-way integration between Open Social and CiviCRM syncs data between the two platforms allowing information about the groups and committees that members have joined to be seamlessly synced to CiviCRM. You can even create Open Social groups and manage their membership directly from within CiviCRM, which would be useful for managing private groups in the case of committees or working groups.

By combining the data of a community platform with that in your CiviCRM your organisation can obtain deep insights into your members' interests and behaviours. You can see which groups are popular and engage with your members on topical issues, automating communications and tailoring their experience.

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A great example is a recent implementation for the UN’s PRI (Principles of Responsible Investment). Their user community includes over 2,900 organisations with over 40,000 individuals spread across 6 continents. Their Community Platform now supports discussions between 24,000 users with over 750 online collaboration spaces. The data is seamlessly synced to their CRM allowing for deep insight guiding their policy engagements.

As Open Social partners, we would be delighted to help you start your journey with Open Social and help you build your online community. We can help you through both the implementation and the CiviCRM integration (or other CRM integration such as Salesforce or Microsoft Dynamics 365 CRM).

Please contact us through our website https://www.compuco.io/ or by email at hello@compucorp.co.uk.

Further information about Open Social can be found at their website: https://www.getopensocial.com/

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For charities and membership organisations, maintaining a robust online presence is essential for managing memberships, engaging supporters, and driving donations. A membership website builder integrated with a CRM offers unique benefits tailored to these needs. Here are eight compelling advantages of using membership website software integrated with your CRM.

1. Cost-effective and budget-friendly solution

Operating on a tight budget is common for charities and membership organisations. Building a custom website can be costly, but using a membership website builder that integrates with your CRM makes it more affordable. By having one provider for both your website and CRM, you can better manage both upfront and ongoing costs. This integrated approach simplifies support and maintenance, making it easier to stick to your budget.

2. User-friendly membership websites without coding

Creating a membership website should not require advanced technical skills, especially for smaller charities that may not have in-house expertise. A membership website builder, like PlusCMS, provides intuitive interfaces and pre-designed templates, making it simple to create and update your site without coding knowledge. This allows any team member to handle website updates, saving time and resources while ensuring your site remains up to date.

3. Seamless webform integration

While it's possible to add CRM webform links to any website, a membership website builder integrated with your CRM makes the process seamless. Whether you need forms for online donations, event registrations, membership applications, or surveys, the builder allows you to customise their appearance to match your site perfectly. These forms feed data directly into your CRM, automating workflows like sending confirmation emails or updating member records.

4. Paywall for exclusive content

Offering exclusive content behind a paywall is an excellent way to generate additional revenue for membership websites. For trade associations, professional bodies, or certain donor tiers, this feature allows you to provide premium resources, such as reports or webinars, that members value. Integrated with your CRM, you can easily manage access to this content, automate its delivery, and set tiered permissions based on membership level. This approach enhances member value and encourages recurring donations.

5. Dynamic member directories

With a CRM-integrated membership website builder, you can easily create a member directory that automatically syncs with your membership database. This ensures the directory is always up to date, allowing visitors to connect with key members or organisations. Member directories foster a sense of community, enhance transparency, and provide valuable networking opportunities within your membership base.

6. Built-in SEO tools for greater visibility

To increase the reach of your membership website, effective SEO (search engine optimisation) is essential. Membership website software like PlusCMS includes built-in SEO tools such as keyword optimisation, meta tags, and automated sitemaps. Leveraging insights from your CRM, these tools help you improve search engine rankings and attract more visitors, increasing visibility for your organisation.

7. Enhanced security features

Security is a top priority when handling sensitive information like donor details and membership records. A membership website builder integrated with a CRM often includes enhanced security features, such as SSL certificates and regular security updates. These features help protect your website and its data, ensuring a safe environment for members, donors, and your organisation.

8. Personalised member experiences

One of the most powerful features of a CRM-integrated membership website is the ability to offer personalised experiences to your visitors. Using the data from your CRM, you can tailor content for different groups based on their interests or location. For example, your website could highlight specific causes or events based on the visitor’s preferences, creating a more engaging and relevant experience. Personalisation builds stronger connections between your members and your organisation’s mission.

Summary

A CRM-integrated membership website builder provides charities and membership organisations with a cost-effective, user-friendly solution for managing their online presence. From seamless webform integration to personalised member experiences, having your CRM and website working together enhances your operational efficiency and helps you better serve your community.

If you’re interested in learning more about CiviPlus and PlusCMS, our integrated membership website software solution, book a chat with one of our experts today!